JoziFolk - images of everyday life in South Africa

EBooks on Building a Photography Business

Perfect for your iPad or Tablet. Download and start reading immediately


These books are supplied by Kalahari, South Africa's premier online store. When you buy through this site I receive a small commission but you pay no more for making your purchase here. 

Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website,, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business

Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow

Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing

Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.

For most photographers, having their own business is a dream come true. If photography is something that you are passionate about, it is possible to setup a thriving business - but it isn't easy.

Planning, setting up, and marketing a photography business requires patience and hard work. The following information outlines the steps to starting a photography business. It may feel like an overwhelming task at first, but if you take the time to make a solid plan, things will be much smoother in the future.


Before you open the business, be sure that you have everything you need in terms of equipment. If you're just starting out and you don't have the funds to purchase state-of-the-art camera equipment, then don't. As long as you have the basics you will be fine, and you can purchase more expensive equipment later on when your business is established and you're making a profit.It is not the use of fancy equipment that makes customers happy, but rather the photographs themselves. Bill Westheimer, who has photographed many famous people and bands, stated, "When you buy a 1/4-inch drill bit, what you really need is a 1/4-inch hole. Clients don't need photographers, they need photographs."

 Aside from camera equipment, think about any other equipment you may need. For example, if you're a portrait artist you may need backdrops for your studio. Additionally, computers and software are often needed in digital photography.

 If you work from home you may need to set-up a home office, which requires furniture. All of these things are important and should be considered so that you can properly budget for them...

Buy a copy to keep reading!

Become the professional photographer you were meant to be.Competition in the photography industry has never been fiercer. 

But in this empowering guide, acclaimed photographer and speaker, Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. 

Discover how to: 

  • Use your unique skills and talents to carve out a niche all your own. 
  • Avoid the mistakes most photographers make.
  • Choose a business style that fits the way you want to spend your time and live your life.

Fast Track Photographer is not just another how-to book, it's an entirely fresh way of thinking about your business, whether you're just starting out, or an industry veteran wondering why all your hard work isn't working. 

If you want to build a competition-proof creative business in the twenty-first century, it's time to throw out the old rulebook and get on the fast track!Includes free access to Dane's popular self-assessment test (a $20 value) to jumpstart your journey!

Little toes, pursed lips, and tiny hands—newborn photography is a rapidly growing market and professional photographers are eager to jump in. To work with and pose a 5- to 10-day-old infant demands special skills, keeping the child safe and the new parents comfortable, while capturing the subject’s raw and natural beauty.

This guide by pro photographer Robin Long provides the inspiration and instruction, practical tips, and equipment advice you need to get started. You will learn about:

  • Establishing trust with clients and working with newborns and parents
  • Using natural lighting sources and selecting simple wraps and materials
  • Posing styles and transition advice to ensure the session goes smoothly
  • Calming techniques and understanding the physical requirements of newborns
  • Post-processing workflows with Adobe Camera Raw and Adobe Photoshop to create breathtaking images

This beautifully illustrated guide will not only assist you through a complete newborn session, but will help you start  your own newborn photography business, including creating a business plan, building a client base, and selling your images to clients.

Setting Up a Successful Photography Business is a practical handbook which covers everything you need to know to start your own photography business.

Picture Yourself a Success

If you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to newspapers and magazines, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. No matter where your talents and interests lie, you can make a bundle from your work with this expert advice.

Learn how to:

  • Set up a functional studio and build a portfolio
  • Choose the right equipment for all types of photos-and find great deals on the cameras and accessories you need
  • Find paying jobs and market yourself professionally
  • Get great exposure for your work at art festivals, contests, galleries, local businesses and more
  • Protect yourself from legal concerns such as copyright infringement and privacy issues

Whether you want to earn a little extra money with a part-time business or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside.

This kit includes:

• Essential industry and business-specific startup steps with worksheets, calculators, checklists and more.

• Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years.

• Downloadable, customizable business letters, sales letters, and other sample documents.

• Entrepreneur’s Small Business Legal Toolkit.

If you have finally taken the leap with your photography and gone into business–or if you are considering it – The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. 

Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

  • Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
  • Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
  • Understand branding’s elements and how to define your own brand so that you stand out from the crowd
  • Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
  • Tackle costs, pricing, and contracts (including copyright and model releases)

At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

 Love is less confined than ever, as is our desire to capture it.

Engagement photography has become an essential and valuable component of wedding photography for both your clients and your photography business. 

Successfully booking romantic portrait sessions and providing your couples with creative, playful, and beautiful images can mean a lasting -and lucrative- relationship. 

Award winning photographer Stephanie Williams shares her approach to engagement photography, including her thoughts on the psychology of shooting and directing couples, current industry trends, and the use of blogs and social media. 

Discover photography tips on romantic styling, workflow, and branding that will help get your engagement sessions recognized by prospective clients and industry publications. Whether you are an aspiring photographer or established professional, this book is sure to inform and inspire your next photo shoot.